The RSA Marketing Excellence Academy

• Successful organisations and their marketing people never stop learning.
• Marketing development spans an entire career and occurs in different ways.
• Most organisations ongoing goal is to achieve worldwide excellence in all aspects of their marketing – which is achieved by having a structured approach to their training and development, within their business teams.
• The RSA “Marketing Excellence Academy” has been created and devised by Richard Suthons Associates, to provide an effective and evolving series of intensive one or two day courses.
• Our faculty are specialists in their field, hand selected to ensure they can offer you the right mix between academic record, proven training skills and “real world” marketing work experience.
• 12 different 1 or 2 Day courses make up RSA’s Marketing ExcellenceAcademy curriculum. We call these courses the “MSA” of Marketing, because they represent the critical fundamental elements needed to build leadership marketers and their profitable brands.

• Marketing Courses:

The Fundamentals; Effective Brand Positioning; Consumer Sales Promotions; Writing Effective Reports & Recommendations; Best Practice Marketing Fundamentals

• Strategy Development Courses:

Integrated Communication & Consumer Insight; Basics of Market Research; Successful New Product Development & Innovation; The Strategic Plan; Analysing Key Competitors; Writing a Marketing Plan; Effective Marketing for Tough Times.

• Advertising Courses:

Getting & Evaluating Great Advertising; Client/Agency Relationship Building